Based on Kantar Media's report, ABS-CBN said it topped the national TV ratings in April, taking a double digit lead in primetime, which is the most important timeblock and when advertisers place most of their spot buys or commercial load.
ABS-CBN said it continues to beat all networks on primetime with an audience share of 43 percent in April, or a 13 point lead over GMA Network's 30 percent.
On the other hand, GMA said it maintained its foothold in national ratings amid aggressive competition from other broadcast networks, based on figures from the most widely accepted ratings service provider, Nielsen TV Audience Measurement.
Based on household data surveyed in National Urban Philippines from April 1 to April 30 (with 24 to 30 based on overnight readings), GMA garnered 33.2 household audience share points, higher than ABS-CBN’s 31.3 and TV5’s 14.8.
GMA President Gilberto R. Duavit, Jr. said that GMA continues to lead in the ratings, despite the efforts of competition.
“We are extremely grateful to the growing number of viewers who subscribe to GMA programs making us number 1 nationwide. We will continue our efforts towards ensuring the delivery of unbiased and relevant news and public affairs programs from our News and Public Affairs Group as well as innovative programs from our Entertainment TV Group,” Duavit said.
In Urban Luzon, which comprises 77 percent of total television households nationwide, GMA said it’s lead over competing networks remained at double digit levels.
GMA sustained its strong ratings performance in the said area with 36.8 share points, 10.4 points ahead of ABS-CBN’s 26.4; and 20.6 points ahead of TV5’s 16.2.
In viewer-rich Mega Manila, which covers 58 percent of total television households nationwide, GMA garnered 37.6 share points, 12.8 points up from ABS-CBN’s 24.8; and 20.5 points higher than TV5’s 17.1.
Nielsen figures also show that among the three networks, GMA was the only channel in Mega Manila that made a leap in weekday primetime (6:30 to 11pm) this April relative to March.
GMA’ audience shares climbed by 2.8 points from 34.1 in March to 36.9 share points in April. Meanwhile, ABS-CBN’s audience shares dropped by 2.0 points from 33.5 in March to 31.5 in April; and TV5’s audience shares fell by 3.4 points from 20.9 in March to 17.5 in April.
Furthermore, nationwide ratings data from January 1 to April 30 (with April 24 to 30 based on overnight readings) show that GMA delivered superior performance in audience shares with 33.6 points, up from ABS-CBN’s 31.7 points and from TV5’s 15.1 points.
For the same period in Urban Luzon, GMA registered an imposing 37.1 share points, higher than ABS-CBN’s 26.7 by 10.4 and TV5’s 16.9 share points by 20.2 points.
Year to date figures for Mega Manila show that GMA-7 posted 38.2 audience share points versus ABS-CBN’s 25.1 and TV5’s 17.7 for a lead of 13.1 and 20.5 points respectively.
By JAMES A. LOYOLA @ mb.com.ph
